In Y/Our Life

K-Way® is the color that emerges from the blue background of the sky, from the gray of a rainy day, from the transparency of the wind. Art is color, and there is no art, no life, and no success without the encounter with the other.

After Milan and London, In Y/Our Life arrives in Paris, marking the final stop of an ever-evolving exhibition project. On the occasion of Art Basel’s Art Week, the historic Atelier de Richelieu will host a show that weaves together art, design, and contemporary vision to celebrate 60 years of K-Way®.

Curated by Gianluigi Ricuperati, In Y/Our Life is presented as a multidisciplinary, poetic, and shared narrative: an exploration of the everyday through iconic objects, images, and materials, in collaboration with brands symbolic of global pop culture and artists from all over the world.

Paris — a city of transformation — is the ideal setting to conclude this journey, which has gathered perspectives, stories, and reflections around themes such as identity, time, and collective memory.

In addition to the same artists featured in the previous two editions, the Paris event introduces new collaborations, new performances, and artistic expressions in partnership with figures from the international art scene.

Crowning the project is the K-Way Café, the social heart of the exhibition. A space that pays tribute to the Parisian café culture, it is a true café designed as a welcoming and dynamic environment, offering food, drinks, and moments of exchange. The café becomes a chromatic gallery where artworks, objects, and archive pieces are presented by color.

In Y/Our Life offers a rich program of talks, workshops, and interactive activities with artists and local communities, while one room is dedicated to the customization of the iconic Le Vrai, offering a creative and participatory experience.

Finally, a commemorative book will be published: the 60th Anniversary Book, which will tell the story of K-Way®’s 60 years through archival and contemporary images, testimonials, and stories. It will be available for purchase in the exhibition store, alongside co-branded merchandise created with partner brands.