Borotalco®

Borotalco® is a personal care product brand that, in over a century, has contributed to Italian culture and tradition. It has become a symbol of “Italianness”. Its history began when, in 1878, Henry Roberts – the owner of H. Roberts & Co. in Via Tornabuoni, Florence – invented “Boro-Talcum”, a product including talc – extracted from the Chisone Valley in Piedmont – and with a unique scent, designed for skin care and hygiene. Starting in 1904, the absorbent, velvety, and scented powder was marketed in a green tin jar, which would soon enter the homes of Italians and stay there for generations. The raw material to make the product is still 100% Italian: the talc is selected, dried, pulverized, and decontaminated to offer a high-quality, asbestos-free end product. Its packaging, which bears the trademark claim “La migliore polvere per la pelle” (the best powder for your skin), has evolved over the years but always remained recognizable and iconic thanks to the color green and the “Nurse and child” image still present today.