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To celebrate its 60th anniversary, K-Way® has chosen to involve other iconic brands whose products have become parts of our everyday lives. This idea gave birth to In Y/Our Life – The Hidden Side of Everyday Things, a project designed to explore the poetry of daily life and how simple objects decorate and mold our routines. The brand thus opened its doors wide to creativity and contemporary art, by involving some of the most brilliant minds of the international art stage to reinvent our daily habits. This cultural focus will bring followers on an exciting journey to discover the evolution of timeless brands and their cultural impact.

Dates and Hours
February 26, 2025, 11:30 am – 8:00 pm
February 27–28, 2025, 10:30 am – 6:30 pm
March 1–2, 2025, 10:30 am – 8:00 pm
Address

Museo della Permanente
Via Filippo Turati, 34, 20121, Milan
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Credits
Produced by: K-Way®
Curated by: Gianluigi Ricuperati
Art direction: Nova Express
Exhibition design: Maurizio Cilli
Graphic design: Siliqoon Agency
Visit

Free admission upon registration.
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