It\u2019s 1965, and during a rainy day in Paris, L\u00e9on-Claude Duhamel observes people struggling with bulky umbrellas. That\u2019s when a revolutionary idea is born: a lightweight, waterproof, and easily foldable jacket. This marks the birth of K-Way\u00ae, a name that quickly becomes synonymous with rainwear innovation\u2014providing protection as effective as an umbrella but far more practical and versatile.\u00a0The brand\u2019s success is immediate. K-Way\u00ae rapidly expands its product lines and conquers the sportswear sector, particularly in skiing. One of the most significant milestones of this era is the sponsorship of the French national ski team and the brand\u2019s presence at the 1992 Winter Olympics in Albertville, where it outfits the French athletes. However, that same year, a devastating factory fire causes a major setback for the company.\u00a0The brand\u2019s revival begins in 2004 under the leadership of Marco Boglione and the BasicNet Group. K-Way\u00ae returns to the market with renewed energy, culminating in the opening of its first flagship store in Turin in 2007. In the following years, the brand successfully enters the world of high fashion, collaborating with prestigious names such as Fendi, Saint Laurent, and Comme des Gar\u00e7ons.\u00a0Today, over half a century since its creation, K-Way\u00ae continues to innovate and surprise. It takes the runway at Milan Fashion Week, reaffirms its presence in sports, and in 2024 becomes the main sponsor of the French team in the America\u2019s Cup. Throughout, it remains true to its essence: practical, functional, colorful, and timeless.\u00a0<\/p>\n\n\n\n
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Born in 1965 from the visionary intuition of L\u00e9on-Claude Duhamel, K-Way\u00ae revolutionized rainwear with the creation of the first packable jacket\u2014practical, lightweight, and easy to carry anywhere. The brand quickly became an icon of waterproof clothing, offering collections that combine functionality and innovation. Classic yet contemporary, technological yet functional, colorful yet practical\u2014K-Way\u00ae embodies style and versatility, perfect for facing every day with energy and personality. <\/p>\n","protected":false},"author":2,"featured_media":221,"template":"","categories":[],"tags":[],"class_list":["post-287","brands","type-brands","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/brands\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/brands"}],"about":[{"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/types\/brands"}],"author":[{"embeddable":true,"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/media\/221"}],"wp:attachment":[{"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/categories?post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kway-inyourlife.com\/it\/wp-json\/wp\/v2\/tags?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}